Explorers Prefer Shell Sport shows Monroe within a curved

shows Monroe within a curved frame and cut out decal of the publisher’s logo (Mayflower)

A superb design

Hohlwein dominated European poster design in the first half of the twentieth century

especially in the 1960s

Explorers Prefer Shell Sport shows Monroe within a curvedOriginal, antique, poster: You Can Be Sure of Shell, Explorers Prefer Shell, designed by Edward McKnight Kauffer, 1934, which was recently loaned for the V&A Dundee exhibition Plastic: Remaking Our World, 29th October 2022 5 February 2023. The poster has been framed by the V&A to museum conservation standards. A photograph of the poster on display is included for reference. For this image (part of a series implying that everyone prefers Shell),